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The field of customer relationship management entails a lot of data maintenance in the CRM system for companies. The management and the marketing department in particular use this data on a regular basis. The situation is different for the sales employee. What advantages does CRM offer for sales in addition to the 360-degree view of the customer?
Active Sales provides small and medium sized enterprises the opportunity to set up their sales activities more efficiently through the use of their CRM software. In doing so, the usual everyday problems faced by sales are reduced. The tool focuses on mapping an image of all customers in CRM, which shows sales at first glance where action is needed. All individually set triggers are displayed in a dashlet. These include current sales opportunities, overdue activities or important prospects. This creates a 360-degree view of each customer, which quickly shows the sales staff the status of their work.
With Active Sales, your sales representatives now get a full 360-degree view of their clients. The dashlet makes all information available in a prominent location on your CRM dashboard, without requiring the data to be compiled individually and with a lot of effort. In addition, the sales representative receives active hints about what can be done next. All contact information is then complete. Time and resources can be reduced at the same time, since employees can actively define their work steps according to their needs. Active Sales is independent of any system and can be used in various CRM systems.
What’s great about this solution: the tool allows a more intensive use and acceptance of the CRM software, which leads to an improved data maintenance. Necessary information can then be quickly recognised, evaluated and shared within the company.
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